Yurun Group
Chinese meat company
From Wikipedia, the free encyclopedia
Yurun Group Limited (SEHK: 1068) is the largest meat supplier in mainland China. It is headquartered in Nanjing, Jiangsu.[1] It operates in two food sectors, chilled meat and frozen meat, and processed meat products,[1] which are marketed under its brand names of Yurun, Furun, Wangrun, and Popular Meat Packing.[2][3]
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| Company type | Privately owned |
|---|---|
| Industry | Meat supplier |
| Founded | 1993 |
| Headquarters | , |
Area served | People's Republic of China |
Key people | Chairman: Zhu Yicai |
| Products | Pork |
Number of employees | 26,000[1] |
| Website | Yurun Group Limited |
It was listed on the Hong Kong Stock Exchange in 2005.[1][4]
Food sector expansion
Yurun acquired Haroulian, the Harbin Meat Union, in 2003 in the aftermath of the privatization and reorganization of Haroulian.[5] In 2007, it entered into an EUR 10,000,000 agreement with Fratelli Beretta to produce Italian-style meats in China under the Beretta brand.[6] The Ma'anshan Beretta factory opened in 2012.[7]
Yurun was the first company in Zhejiang to be approved for export to South Korea in 2010.[8]
In 2013, Yurun entered into an agreement with AFFCO Holdings to buy lamb rom AFFCO. By this time, Yurun has already started selling Wangrun-branded products to Australia and New Zealand.[8]
Diversification
Yurun's website lists the following constituent groups:[9]
- Yurun Food Group (1068.HK)
- Yurun Real Estate Group, founded 2002
- Nanjing Central Emporium (Grp) Stocks Co.,Ltd, founded 1936, majority stakes acquired 2005
- Yurun 2nd Construction Group, legally Jiangsu Lisheng Construction Engineering Co., Ltd., founded 2020
- Yurun Construction Group, founded 1993
- Yurun Hotel Management Group, founded 2011
- Yurun Agricultural Products Group, founded 2009
- Yurun Property Service Group (Jiangsu Yurun Property Service Co., Ltd), founded 2002