Yves Veggie Cuisine
Brand of alternative meat
From Wikipedia, the free encyclopedia
Yves Veggie Cuisine is an alternative meat brand owned by Maple Leaf Foods.
 | |
.jpg) Yves veggie burger | |
| Product type | Alternative meats |
|---|---|
| Owner | Maple Leaf Foods |
| Introduced | 1985 by Yves Potvin |
| Website | Official website |
History
Yves Veggie Cuisine was founded in 1985 by Yves Potvin as a healthy alternative to conventional fast foods.[1] Originally named Yves Fine Foods, it was re-branded as Yves Veggie Cuisine in 1992.[2] The first product was a meatless hot dog,[3] and by 1999 it produced approximately 500,000 packages of meat-substitute products per week which included products such as veggie bacon, veggie pizza, and veggie ground round.[4] Company revenue was approximately $35 million by the year 2000.[3]
Potvin sold the brand to Hain Celestial in 2002.[5] The same year it supplied a soy-based burger to McDonald's Canada as a product test for the market.[6]
In 2025, it was announced that Hain Celestial Group would be discontinuing the Yves Veggie Cuisine brand due to poor sales.[7]
In 2026, Maple Leaf Foods announced it would be relaunching Yves Veggie Cuisine in the summer.
