Protsiuk holds a master’s degree in international communications from the Taras Shevchenko National University of Kyiv. He has worked at media consultancy company Jnomics, where he's currently associate partner.[1]
In 2019, Protsiuk co-founded The Fix Media, a European trade magazine for media professionals. In 2022, the organization led an international campaign to save Ukrainian media amidst Russia’s full-scale military invasion, helping raise $4 million that provided support to dozens of national and local media outlets in Ukraine.[2]
In 2022, Protsiuk joined the Kyiv Independent as Chief Development Officer[3] and later Chief Operating Officer (COO).[4] As COO, Protsiuk has overseen the Kyiv Independent’s audience and revenue operations during the full-scale Russian invasion, helping build a newsroom and business team of roughly 70 staff funded primarily by reader revenue. 70% of Kyiv Independent’s revenue comes directly from reader support.[5] In 2025, the publication reached 20,000 paying members.[6][7]