ZenBusiness
American software-as-a-service company
From Wikipedia, the free encyclopedia
ZenBusiness is an American software-as-a-service (Saas) company that provides business formation and fintech services.[1] It was founded in 2015 by Ross Buhrdorf and Shanaz Hemmati and is headquartered in Austin, Texas.[2][3] It operates as a public-benefit corporation.[4]
- Ross Buhrdorf
- Shanaz Hemmati
| Company type | Public-benefit corporation |
|---|---|
| Industry | Fintech |
| Founded | 2015 |
| Founders |
|
| Headquarters | , U.S. |
Key people | Mark Cuban |
| Products |
|
| Website | www |
History
ZenBusiness was founded in 2015 by Ross Buhrdorf and Shanaz Hemmati.[2] Before founding ZenBusiness, Buhrdorf served as the CTO of the vacation rental company HomeAway, which was eventually acquired by Expedia.[5] Hemmati also served as an executive at HomeAway before co-founding ZenBusiness with Buhrdorf.[6]
Initially, the company operated according to a product-led growth (PLG) strategy, offering some services for free. In 2018, ZenBusiness began offering the same services and SaaS simultaneously.[citation needed]
In 2020, ZenBusiness transitioned to an annual package-based model. In the same year, ZenBusiness acquired the digital banking platform Joust.[7][8] The following year, ZenBusiness launched its own money management app, ZenBusiness Money.[9]
In 2022, ZenBusiness acquired the growth-engine platform Ureeka.[10]
ZenBusiness launched Velo, an AI agent and chatbot for automating business tasks, such as filing regulations, doing research, creating websites, and providing personalized advice, in 2025.[11]
Mark Cuban serves as an advisor, shareholder, and spokesperson for ZenBusiness.[11][12]