The program emerged in April 1969 per a decision of the then-new RTP president Ramiro Valadão, who suggested the idea of a weekly talk show to the three presenters, after rejecting an initial idea for a daily program.[1]
The first edition was taped on May 24, 1969,[2] and was seen on May 26,[3] with Almada Negreiros as its main guest, obtaining immediate success.[4][5] It was the first Portuguese talk show, being taped on Saturdays, at Teatro Villaret, in front of a live audience, and was shown on television the following Monday evening.[6]
Major Baptista Rosa abandoned its production team after the first edition, after noting incompatibilities with other members of the team. From the second program, a few modifications had to be made, including in its intro.
Among the members of the live audience was a PIDE agent. The airing of the content had to be negotiated with the Portuguese censorship commission between Saturday (taping day) and Monday (airing day).[1][7]
José Nuno Martins also collaborated in the program, bringing young talents to the stage.
The last edition was broadcast on December 29, 1969,[8] with the three presenters disguised as old men.[9][10][11]
RTP has little footage of the program, due to wiping policies, but still preserves the final episode in full.[12]
The end of the program was criticized by some viewers who saw the program as a means of escape from the society of the time.[13]
On March 27, 1970, the radio program Tempo Zip produced by Organizações Zip-Zip premiered on Rádio Renascença.