Zodiac Clothing Company Ltd.
From Wikipedia, the free encyclopedia
 | |
| Company type | Public |
|---|---|
| ISIN | INE206B01013 |
| Industry | Retail |
| Founded | 1984 |
| Headquarters | , India |
| Products | Clothing[1] |
| Website | www |
Zodiac Clothing Company Ltd. (ZCCL) is a manufacturer of men's clothing that owns the Zodiac, Zod! and z3 brands. The company produces men's apparel and accessories for Indian and international markets.[2] It was started with the name of ‘House of Zodiac’ by M. Y. Noorani in 1954 as a necktie manufacturer. ZCCL was incorporated as a private limited company in 1984.[3] It became a deemed public limited company in December 1993 and went public in January 1994.[4][5]
As of 2018, Zodiac Clothing Company Ltd. has been following a company-owned model for its retail chain of 121 stores, with more than 2,100 direct on-roll employees and 1,500 independent retailers.[6][7]
.jpg)
In 1992, Zodiac Textiles & Apparels Export Pvt. Ltd. (ZTAEPL), Multiplex Packaging Pvt. Ltd. (MPPL), and Bangalore-based Knitwear Pvt. Ltd. (BKPL) amalgamated with ZCCL. In 2004, ZCCL acquired a Dubai-based shirt manufacturing company for close to INR 25 crore.[5]
Marketing
In 1960, Ulka Kolkata, an advertising agency launched “The Zodiac Man” campaign for the marketing of ZODIAC's shirt and tie business.[8] Dhanji Rana, the creative director of the agency, became the face of the marketing material design for the campaign. The campaign found considerable success in India, strongly placing ZODIAC in the men's formal and casual wear segments.[8]
