É Show

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GenreVariety
Presented byAdriane Galisteu
DJ Zé Pedro
Country of originBrazil
Original languagePortuguese
É Show
GenreVariety
Presented byAdriane Galisteu
DJ Zé Pedro
Country of originBrazil
Original languagePortuguese
Original release
NetworkRecord
ReleaseOctober 30, 2000 (2000-10-30) 
October 5, 2004 (2004-10-05)

É Show was a Brazilian variety show presented by Adriane Galisteu and aired on Rede Record from October 30, 2000[1] to October 5, 2004.

The format was conceived in order to reach out to the youth, a target Record wanted to cater more. For this end, in order to create É Show, the network conducted market research and selected Adriane Galisteu, who matched the desired profile. É Show in its initial phase was shown live on Mondays to Wednesdays, and was taped on Thursdays and Fridays. It featured musical performances, interviews and outside reports. Galisteu had left RedeTV!, where she had a similar program (Superpop), but her contract with Record was owing mostly to its larger national coverage (89% of Brazil), compared to RedeTV!, which was mostly limited to its five owned-and-operated stations. One of the segments that was already announced was Pratos Limpos, in which DJ Zé Pedro visited houses of lesser-known bands, with a visit to Fat Family's home being booked for the premiere.[2]

The program followed the same pattern as RedeTV!'s Superpop, which was previously presented by Adriane. This phase was marked by the rivalry between É Show and Galisteu's former program, which became presented by then-model Luciana Gimenez. The two programs started competing for ratings. This phase lasted from October 30, 2000, to October 2, 2001. In an attempt to evade direct competition and to reach out to the youth, it moved to an 11pm timeslot.[3] RedeTV! reacted by stretching Superpop to midnight, in order to regain competition between the two shows.[4] This phase ran from October 3, 2001, to February 15, 2002. Due to changes to the schedule in order to accommodate soccer matches, the program ceased to air daily, being limited to Tuesdays and Fridays.[5] This phase started on February 19, 2002. The program eventually moved from Fridays to Sundays in the 7-9pm slot, which was formerly occupied by No Vermelho.[6] This new phase began on December 15, 2002,[7] ending on January 19, 2003.[8] This did not match up with its ratings and the program quickly returned to its previous slot.[9] This phase ran from January 31, 2003,[10] to July 25, 2003.[11] Facing a new schedule change, the Friday edition exchanged slots with game show Roleta Russa, presented by Milton Neves, and moved to Thursdays,[12] from July 31, 2003[13] until February 26, 2004.[14] In its final phase, it moved back to Fridays, being speculated by Galisteu's move to SBT. This phase ran from May 5, 2004[15] to October 5, 2004, when it ended.

Ratings

In its premiere, the program scored 6 IBOPE points, ending in third place.[16] In the following weeks, the median score varied between 3 and 4 points,[17][18][19][20][21] receiving its highest average yet of 8 points on February 14, 2001.[22] In the following weeks, Superpop ended up surpassing its ratings.[23][24] When it aired in the 9pm timeslot, it varied between 2 and 8 pontos, with the move to 11pm, the program initially stabilized at 5 points.[25] In 2006, the average score of the program was of 6 points.[26] In its last year, in 2004, facing the controversies of the refusal of continuing her contract with Record and her move to SBT, the average fell to 3 points.[27]

Censorship problems and cancellation

Later developments

References

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