Željko Mitrović
Serbian businessman and media magnate (born 1967)
From Wikipedia, the free encyclopedia
Željko Mitrović (born 31 May 1967) is a Serbian entrepreneur, media executive, and CEO of Pink Media Group.[1]
31 May 1967
- Businessman
- Media proprietor
Željko Mitrović | |
|---|---|
Жељко Митровић | |
| Born | Željko Mitrović 31 May 1967 |
| Occupations |
|
| Spouses | Sonja Mitrović
(m. 1990; div. 1994)Milica Mitrović (m. 1995) |
| Children | 5 |
Early life
Mitrović was born on 31 May 1967 in Belgrade, then part of the SR Serbia, within Yugoslavia.[2]
Career
In 1988, Mitrović founded one of Yugoslavia's first music recording studios. He opened a radio station in 1993 and established TV Pink in 1994.[2] He later founded the music publishing house City Records. After launching the satellite program, Mitrović launched TV Pink Montenegro in 2002 and Pink BH in Bosnia and Herzegovina in 2003.[3]
Mitrović included a subsidiary in the Pink International Company: the PFI—Pink Films International, a film production complex intended for commercial film and television production. In May 2008, the Los Angeles Times wrote about Mitrović's new project, a 452,000 square feet (42,000 m2) film studio complex.[4]
In 2004, Mitrović founded Air Pink, a business jet airline, one of seven companies under Pink Media Group. They extended their 11-airplane fleet with three new Cessna XLS+ aircraft.[5] The company specialized in VIP and corporate aviation services.[2] The airline was grounded in February 2024, following the suspension of its air operator certificate.[5] Air Pink has since been rebranded as ImperialJet, following a 68% stake acquired by companies affiliated with Abed El Jaouni.[6][better source needed][7]
Mitrović established the Pink Digital Company, a subsidiary of the Pink Media Group, to develop digital products and platforms. The company's Pink Digital Media System developed applications such as Pink.rs and KlikTV.[2]