1988 Winter Olympics marketing
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1988 Winter Olympics marketing was a long running campaign that began when Calgary won its bid to host the games in 1981.
Emblem
The organizing committee Olympiques Calgary Olympics '88 (OCO'88) chose a stylized snowflake used for the 1981 bid by the Calgary Olympic Development Association (CODA) as the symbol for the 1988 Games.[1] The snowflake is made up of interlocking "c"'s, small "c"'s representing Calgary, and the large "c"'s representing Canada. The five interlocking "c"'s represented the theme of the 1988 Games "Come Together in Calgary".[1]
Motto
The official motto of the 1988 Winter Olympics was Coming Together in Calgary (French: Se réunir à Calgary).
Mascots
OCO'88 introduced the mascots of the Calgary Games Hidy and Howdy, at the closing ceremony of the 1984 Winter Olympics in Sarajevo.[2] The mascots named "Hidy" and "Howdy", chosen through a public contest,[3] were a smiling cowboy-themed polar bears designed to evoke images of "western hospitality".[4] The mascots were played by a team of 150 students from Bishop Carroll High School, the sister-brother pair made up to 300 appearances per month in the lead up to the Games.[2][5] From their introduction at the closing ceremonies of the Sarajevo Games in 1984 until their retirement at the conclusion of the Calgary Games, the pair made about 50,000 appearances.[2]