2026 FIFA World Cup sponsors
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The 2026 FIFA World Cup was an international soccer tournament organized by FIFA, with an expansion over the previous competition from 32 to 48 teams. FIFA-level sponsorship tiers included partners, sponsors, and supporters. There were also regional supporters by geography.
Sponsors for the 2026 event included FIFA's first-ever prediction market sponsor, the Abu Dhabi-based ADI Predictstreet, which launched in time for the tournament.[1][2] However, with no legal availability in the U.S., ADI announced a partnership with Fanatics Markets for a branded hub for the duration of the tournament.[3] Receiving a small fraction of the business of established competitors during the group stage, ADI announced an additional partnership with rival platform Kalshi, which resulted in the companies sharing ADI's ad placements, such as on rotating sideline signs, beginning with the knockout stage.[4][5]
Tournament sponsors
| FIFA partners | FIFA World Cup sponsors | FIFA World Cup supporters |
|---|---|---|
|
Regional sponsors
| North American supporters | South American supporters | European supporters | Asia-Pacific supporters |
|---|---|---|---|
Domestic sponsors
| Atlanta | Boston | Dallas | Guadalajara[37] |
|---|---|---|---|
|
|||
| Houston | Kansas City | Los Angeles | Monterrey |
| Mexico City[58] | Miami[59] | New York/New Jersey | Philadelphia[60] |
| San Francisco Bay Area[69] | Seattle[70] | Toronto | Vancouver[71] |