Action Jackson (toy)

Similar in theme to the G.I. Joe line of toys by Hasbro,^[2] and the Captain Action toys by the Ideal Toy Company, Action Jackson came in three varieties: two Caucasian models, one with a beard and one without; and one African-American model with no beard. The toys were marketed with a line of accessories, including battery-powered vehicles such as a wire-controlled Jeep, a rescue helicopter, and a snowmobile.^[1]

The line is one of Mego's first attempts at producing action figures with interchangeable bodies. Generic bodies could be mass-produced and different figures created by interposing different heads and costumes on them. Constructed primarily in an 8-inch (200 mm) scale, the figures helped set an industry standard in the 1970s.

Heavily promoted on television commercials and in newspaper advertisements, the Action Jackson line was a big seller on its 1971 launch, but by 1974 had faded in popularity.

• Bonavita, John (2001). Mego Action Figure Toys, 3rd Edition

• Checklist at figurerealm.com
• Action Jackson packaging styles at Mego Museum

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