Adrian Hon

In 2007, Hon founded Six to Start with his brother Dan.^[6]

In September 2011, the Six to Start team, with writer Naomi Alderman, launched a Kickstarter for mobile exergame Zombies, Run!, a running game and audio adventure that uses a phone's GPS and accelerometer. Zombies, Run! was funded by a Kickstarter campaign which raised more than five times what was expected, a total of $72,627 from 3,464 backers in October 2011. Zombies, Run! became the highest-grossing Health & Fitness app on Apple's App Store within two weeks of its initial release.^[8]

Fast Company named Six to Start as one of their top 10 most innovative companies of 2013, describing Zombies, Run! as "one part audio book, one part video game, and one party sneaky personal trainer".^[9]

Six to Start and Alderman also created The Walk, a similar game to encourage increased physical activity throughout the day.^[10][11] The app was sponsored by the UK's National Health Service and Department of Health^[12] and was the first game to be funded so.^[13] In 2018 The Walk was turned into a podcast and released through Panoply Media.

In March 2021, digital fitness lifestyle company OliveX acquired Six to Start. Hon was appointed chief innovation officer at OliveX and serves as executive director for Six to Start.^[14]

From 2010 to 2013, Hon wrote a regular column for The Telegraph. As of 2022, Hon is a monthly columnist for the print edition of EDGE magazine. He also contributed an entry to the SCP Wiki.^[15]

In 2013, Hon wrote A History of the Future in 100 Objects, an alternate history science fiction book looking back on the 21st century from the perspective of the year 2084.^[3] The book was the subject of a 2017 art exhibition for the Shanghai Project by artist Chen Xi, curated by Yongwoo Lee and Hans Ulrich Obrist.^[16]

In 2020, MIT Press published a new edition of A History of the Future in 100 Objects with fifteen new chapters and three revised chapters.^[17]

In 2020, Hon wrote a viral Twitter thread and follow-up post^[18][19] comparing conspiracy theory QAnon to a video game designed to hook consumers.^[20][21]

Hon released You've Been Played: How Corporations, Governments, and Schools Use Games to Control Us All in 2022, about the development and use of gamification.^[22]