Al Ries
From Wikipedia, the free encyclopedia
November 14, 1926
Al Ries | |
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| Born | Alfred Paul Ries November 14, 1926 Indianapolis, Indiana, U.S. |
| Died | October 7, 2022 (aged 95) Atlanta, Georgia, U.S. |
| Education | DePauw University (1950)[1] |
| Years active | 1950–2022 |
| Website | www |
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.[2]
Born in Indianapolis, Indiana in 1926, Ries graduated from DePauw University as a mathematics major in 1950.[3][4][1] He accepted a position with the advertising department of General Electric[5] before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961.[6][7] Jack Trout joined the agency in 1967.[7] Ries and Trout wrote a three-part series of articles for Advertising Age in 1972.[8] The themes discussed in that series of articles inspired their later book, Positioning: The Battle for Your Mind, published in 1981.[7] Ries wrote an article for AdWeek that centered around the historical failure of converged devices, Why the iPhone will fail, published in 2007.[9]
The American Marketing Association, NY Chapter announced Ries as one of the 2016 inductees to the Marketing Hall of Fame.[10]
Ries died in Atlanta, Georgia on October 7, 2022, at the age of 95.[3][11]
