Jack Trout
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January 31, 1935
Jack Trout | |
|---|---|
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| Born | John Francis Trout January 31, 1935 Manhattan, New York, U.S. |
| Died | June 4, 2017 (aged 82) |
| Alma mater | Iona College |
| Occupation | Advertising executive |
John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal.[1] He then joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.[2]
He was the founder and president of the international marketing strategy firm "Trout and Partners". The firm is represented in offices in many countries worldwide including emerging markets.[3] Trout worked with a number of different client companies, including AT&T, Apple, Citicorp, General Electric, Hewlett-Packard, IBM, Pfizer, Procter & Gamble, Southwest Airlines, and Xerox. When working with pizza chain Papa John's, Trout was majorly involved in the invention of the chain's slogan "better ingredients, better pizza."[3]
In the fall of 2002, Trout began working with the United States Department of State in order to "train new diplomats in the art of projecting a positive image of America overseas" as a part of the Brand America campaign, which sought to improve public opinion about the upcoming Iraq War.[4]
Trout died of intestinal cancer at his home in Old Greenwich, Connecticut, at the age of 82.[5]
