Asia Pacific Rayon
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| Company type | Private |
|---|---|
| Industry | Textile manufacturing |
| Headquarters | |
| Products | Viscose rayon |
| Parent | Royal Golden Eagle |
| Website | aprayon |
Asia Pacific Rayon (APR) is a viscose-rayon producers based in Pangkalan Kerinci, Riau, Indonesia. It has an annual capacity of 300,000 tons of viscose-rayon.[1][2][3] The company produces renewable and biodegradable viscose-rayon, which is made from wood cellulose, and serves as an alternative to fossil-based synthetics in the textile industry.[4] It is one of Royal Golden Eagle's (RGE's) business groups.[5]
APR is the largest integrated rayon factory in Indonesia.[6][7] Most of its supply comes from pulp and paper producer APRIL.[8][9] It claims its "from plantation to fashion" integrated value chain supports the nation's "Making Indonesia 4.0" economic roadmap, which aims to boost competitiveness in, among many, five priority sectors: Food and drinks, automotive, textile, electronics, and chemicals.[10][11]
The company produces viscose-rayon, commonly used in textile products.[12][13] APR's products are exported to 17 countries including Brazil, Turkey, Pakistan, Sri Lanka, Bangladesh various parts of Europe.[14][15]
In a collaboration with the International Chamber of Commerce and Singapore-based blockchain startup Perlin Net Group, APR on 9 April 2019 launched 'Follow Our Fibre', a blockchain project on viscose supply chain traceability.[16]
In 2020 APR opened Jakarta Fashion Hub to encourage collaboration and growth in the Indonesian fashion and textile industry.[17]