Avanza
Swedish online bank
From Wikipedia, the free encyclopedia
Avanza Bank Holding AB is a Swedish online bank based in Stockholm, specializing in savings, investments and pensions. Avanza is the largest stockbroker in Sweden and on the Stockholm Stock Exchange, with 2,188,900 customers and a 7.9% share of the Swedish savings market as of August 2025.[1]
| |
 The company's headquarters on Regeringsgatan in Stockholm, 2012 | |
| Avanza | |
| Company type | Public |
| Nasdaq Stockholm: AZA | |
| ISIN | SE0012454072 |
| Industry | Financial services |
| Founded | 1999 |
| Founder | Sven Hagströmer |
| Headquarters | , Sweden |
Area served | Sweden |
Key people | |
| Products | Savings accounts, mortgage loans, insurance, pensions |
| Services | Stockbroker, corporate finance |
| Owner |
|
Number of employees | 635 (2022) |
| Subsidiaries | Avanza Fonder Avanza Pension Placera Media |
| Website | avanza |
History
Avanza was founded in 1999 as HQ.se.
In 2001, HQ.se acquired Avanza and changed its name to Avanza, which became the largest stockbroker in Sweden, with 80,000 active customers.[2]
In 2006, Avanza acquired stock magazine Börsveckan and launched Placera, a free online newspaper. Placera is focused on equities, funds and savings. The two are editorially independent and are grouped under Placera Media, a wholly owned subsidiary of Avanza.[3]
During the same year, another wholly owned subsidiary, fund manager Avanza Fonder, was launched, along with their first product Avanza Zero, a completely free-of-charge index fund tracking the OMX Stockholm 30 index.
In 2018, Avanza Fonder launched the cheapest global fund in the world, Avanza Global, with an annual management fee of 0.05%.[4]
As of 17 September 2025, Avanza offers digital trading in about 100 London Stock Exchange–listed companies, priced in pounds sterling with a £1 minimum commission, and plans GBP currency accounts so Private Banking and Pro clients can hold balances and avoid per-trade FX fees. Earlier in 2025 it added digital trading in Spain and Switzerland.[5][6][7]
