Babilônia (TV series)

Once childhood friends, Beatriz (Glória Pires) and Inês (Adriana Esteves) eventually become arch-enemies due to Inês' envy for Beatriz's sudden enrichment. Beatriz married into money to businessman Evandro (Cassio Gabus Mendes) and raised playboy Gustavo (Bruno Gissoni), she gets involved with Cristóvão (Val Perré) and ends up being blackmailed with pictures by Inês. She ends up killing him and framing Inês so that she goes to prison instead of her. After being released, Inês end up in Dubai, United Arab Emirates, along with her husband Homero (Tuca Andrada) and her daughter Alice (Sophie Charlotte).

In his debut, Babilônia has acquired an Ibope Rating of 31 points in the preliminary numbers, representing the worst debut of a 9PM telenovela in all time.^[80] However, in the final numbers, this index increased two points, and the debut recorded 33 points, with 50% share.^[78][81] At the same time, Carrossel (SBT - 8 points) and Vitória (Record - 6 points), had a good performance. This represents that 6.534 million viewers watched this chapter in Greater São Paulo.^[82] Compared to the two predecessors, the debut index surpassed Império (32 points)^[83] and tied with Em Família (33 points).^[84]

In the second chapter, recorded 29.8 (30) points, down 9%.^[85] Fell short of its predecessor, Império (35 points),^[86] but overcame Em Família (29 points).^[87] In the third and fourth chapter, the ratings continued to fall, registering 29 points.^[88][89] In the same period, SBT, with a rerun of Carrossel, had a great performance, registering 12.5 and 12.6 respectively.^[90][91]

The gay kiss between actresses Fernanda Montenegro and Nathalia Timberg was received controversially.^[92] Although the telenovela has received numerous accolades for breaking this "taboo",^[93][94] some media outlets pointed that Gilberto Braga, main author of Babilônia, "does not care about the Brazilian family values."^[95] After this scene, Babilônia suffered several boycotts by the conservative public, in general, Evangelicals Protestants.^[96] Religious leaders publicly criticized the Rede Globo, and invited his followers not to watch the telenovela. The Evangelical Parliamentary Front, headed by João Campos (PSDB), has released a note of repudiation against the scene on March 19, 2015.^{[97][98][99][100]}

"I doubt that, in the United States, they would show two women kissing on TV at 9:30 PM. I doubt it! And there's nothing puritanical about it, because U.S is a democracy. In Brazil, people are mistaking freedom for libertinism."

However, Ricardo Linhares, one of the authors, repudiated the criticism, saying: "We live in a secular and democratic country where everyone has the freedom to express your opinion. Who wants to be respected have to respect his fellow man."^[102][103]

"There will be gays in the new novela. There will be gays, many gays. But relax, there will be also very stupid, retrograde and homophobic. Smile, you will feel represented."

After the boycott announcement, some fans reacted and launched a campaign in support of the novela.^[106]

Due to the controversy, the main competitor of Globo in timeslot, SBT launched on March 21, 2015, a provocative slogan to promote repeat of Chiquititas. The phrase "Novela for family is here!" was used in several advertisements.^[107][108] Although it is an advertising campaign, the station was criticized, mainly because it is, ironically, the first television station in Brazil to showing a gay kiss.^[109][110]

Upon learning of the boycott, Fernanda Montenegro was surprised. In an interview to Veja magazine, said it is all "very radicalized". "It's a witch hunt!" concluded.^[111][112]