Baby Magic

Mennen produced its first baby care product, baby powder in 1898; its line of baby care products would soon quickly expand. In 1951 Mennen created Baby Magic, its line of products specifically dedicated to baby care. Baby Magic became a popular brand among new parents because of its memorable pink bottle and original baby scent.^{[clarification needed]}

In 1992, Mennen was purchased by Colgate-Palmolive. The Baby Magic line was the first to drop the "by Mennen" identification on the packaging. After several years of ownership, C-P sold the US rights to the Baby Magic brand to Playtex in 1999,^[3] retaining the branding for the Latin American market. Shortly after the acquisition, the logo changed from “Mennen Baby Magic” to “Playtex Baby Magic”. Playtex aggressively pursued expansion of the Baby Magic brand, introducing new items such as sunscreens, diaper wipes, and a botanical line. In 2002, Playtex relaunched the Baby Magic Brand with a new bottle and new logo. The resulting degradation in sales caused the new packaging to be scrapped although the new logo remained.^{[citation needed]}

In 2007, Ascendia Brands acquired the declining Baby Magic Brand from Playtex to add to its portfolio of brands. In 2008, during the wake of the financial crisis, Ascendia filed for bankruptcy protection.

In October 2008, Naterra acquired Baby Magic from Ascendia.^[4]

• Baby Magic Official Website
• Naterra Parent Company Official Website
• Natural baby care American Official website
• Baby Magic Mennen (in Spanish)
• Softsens Baby Baby Care Products Website
• The Indi Mums Organic Baby Care Products Website
• Bdiapers Baby Diapers Website
• Tiny Mom Baby Care Products Website