Baljunso
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| Baljunso | |
|---|---|
 | |
| Parent company | SM Entertainment |
| Founded | 1991 |
| Founder | Kang Byung-yong |
| Genre | |
| Country of origin | South Korea |
| Location | Seoul |
| Official website | baljunso1991.co.kr (Archived) |
Baljunso (Korean: 발전소; stylized in all caps) is a South Korean indie label founded in 1991 by Kang Byung-yong, former director of CAN Entertainment. Baljunso was acquired by SM Entertainment in 2014.
Baljunso, an indie label, was established in 1991 by Kang Byung-yong, the former CEO of Can Entertainment, who discovered many artists such as Kim Jong-seo, Jang Hye-jin, Park Sang-min, and Can.[1] Kang stated that the establishment of the record label is to revive hip-hop and band music associated with non-mainstream music genres rather than the idol music form that has been the foundation of influential K-pop.[2] SM Entertainment invested in the label to emphasize the variety of K-pop and globalize the industry.[3] It then became an affiliate label of SM establishing local and international distribution, marketing, and further businesses for the company.[4] On February 26, 2014, SM announced that the label would hold a launching ceremony called Baljunso World Wide Promotion on March 8 at Mapo District, Seoul, and will be broadcast live through SM Town's official YouTube channel, Genie, and Ustream.[5] The label announced that they would debut Play the Siren, an urban music group that plays diverse genres of music based on rap.[6] On January 21, 2015, Baljunso reported that Jang Hye-jin signed a contract with the label and planned a new song to be released on January 26.[7]
