SM True
From Wikipedia, the free encyclopedia
- Kim Young-min (CEO)
- Han Kyung-jin (Representative director)
 | |
| Company type | Private |
|---|---|
| Founded | July 2011 |
| Headquarters | Phaya Thai, , Thailand |
Key people |
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| Services | Management |
| Owner |
|
| Website | www |
| Footnotes / references [1] | |
SM True (Thai: เอสเอ็มทรู) is a Thai management[clarification needed] company formed through a joint venture of SM Entertainment and True. The company operates all concerts, promotions, and music and product distribution of SM artists in Thailand and serves as SM's first overseas joint venture.
On August 16, 2011, SM Entertainment and True held an event in Bangkok, Thailand, and announced the establishment of SM's first overseas joint venture, SM True.[2] The then-chief executive officer (CEO) of SM, Kim Young-min, became the CEO of SM True, along with Kangta attending the signing ceremony and press conference as the company's registered director.[3] The signing ceremony was held in two parts at Siam Kempinski Hotel and Parc Paragon inside Siam Paragon.[4] The first part was held for daily newspaper outlets such as Daily News, Thairath, and Bangkok Post, as well as Thai business VIPs, while the second part was for Thai entertainment media and music fans, such as Channel V, The Music Channel 3579, and Seventeen Magazine.[5] SM True was established with a capital of 20 million baht (about 718 million won), with TrueVisions holding 51% of the shares and SM holding 49%.[6]
With the establishment of the company, all activities in Thailand, including concerts and promotions, will be conducted through SM True in the future, as well as albums, digital music, and product distribution of SM artists in Thailand.[7] SM True also planned to operate as a management agency that produces local Thai artists.[8] With the establishment of SM True, SM also planned to expand its business model to a wide range of regions that can "effectively" distribute the company's contents in Asia and worldwide.[9] It was reported that True had a partnership model regarding the metaverse with Zepeto. SM True was mentioned as a partner, including content from TrueVisions, combined to deliver services in Zepeto, forming an ecosystem that connects both in terms of selling products in the form of e-commerce and social community about entertainment.[10]
