Band São Paulo

The station started test broadcasts from its transmitter at Pico do Jaraguá in February 1967 and started regular broadcasts on May 13, 1967, with a speech by its founder, businessman João Jorge Saad, followed by a show by singers Agostinho dos Santos and Cláudia, who opened the broadcasts. The president of the republic Arthur da Costa e Silva, the governor of São Paulo Abreu Sodré, the mayor of the capital of São Paulo Faria Lima, as well as ministers and secretaries of state were present. A children's playground and a free circus were set up in front of the station's headquarters for families with lower purchasing power. For two days there were competitions and games, with the distribution of commemorative gifts and 5 houses were drawn for poor mothers. It was the sixth television station to go on air in São Paulo.^[1] A fire hit the station's facilities on September 17, 1969.^[2] In 1972, it became the first television station to produce all of its in-house programming in color.^[3]

In 2022, Cris Moreira was appointed director-general of Band's radio and TV operations in São Paulo.^[4]

Band São Paulo started its digital broadcasts on virtual UHF channel 23, on December 2, 2007, when Brazil launched its digital terrestrial transmissions. Its first productions in high definition were Jornal da Band^[5] and telenovela Dance Dance Dance, which, even though it premiered before the implementation of its digital signal (October 1), it was already produced and finalized in the format. Until 2010, most of the programs aired by the station were already produced in HD.