Cake Maternity
From Wikipedia, the free encyclopedia
| Company type | Private |
|---|---|
| Industry | Fashion, Clothing, Lingerie |
| Founded | 2008 |
| Headquarters | Sydney , Australia |
Key people | Tracey Montford |
| Products | Maternity |
| Brands | Cake Maternity, Rosewater & CupCake |
| Website | cakematernity.com |
Cake Maternity is an Australia-based maternity clothing brand, which specialises in nursing bras and other maternity products. Their products are designed to provide femininity like in mainstream lingerie and other clothing items, with the function required in maternity related products.
Cake Maternity was awarded the best UK Maternity brand in 2011 at the UK Lingerie Awards in Mayfair, London.
Tracey Montford founded the company in 2008, following a pregnancy of her own. She felt that maternity bras that were available at the time were often poorly designed and had poor features.[1] After researching the market, Montford created a range of maternity bras, before expanding into other maternity fields.[2]
In 2012, the company founder was interviewed on The Morning Show on the Seven Network in Australia. Company founder Montford said during the interview that she focused on three areas when she started the brand. She wanted comfortable and attractive clothing that was also practical.[2]
Cake Lingerie in 2014 won the Best Maternity Lingerie Brand at the Junior Design Awards, which was hosted by Junior Magazine.[3]
In February 2015, a Cake Maternity model featured on the cover of Creations Lingerie magazine in their February/March edition of the magazine.[4] The edition went on to question why so few mainstream retailers carried maternity lingerie.[5] During the same month, the company featured on the front page of the British magazine, Gurgle.[6]