Calgon (water softener)

Brand of water softener products owned by the Anglo-Dutch concern Reckitt Benckiser

Introduced1933; 92 years ago (1933)

Calgon

Product type	Water softener
Owner	Reckitt Benckiser
Country	United Kingdom
Introduced	1933; 92 years ago (1933)
Markets	Europe
Previous owners	Calgon, Inc. Merck & Co.
Tagline	Washing machines live longer with Calgon!
Website	calgon.com

Calgon is a brand of water softener products owned by the Anglo-Dutch concern Reckitt Benckiser.

In Portugal, the Calgon advertisement jingle has been the same popular one^[1]^{[better source needed]} for almost 30 years.^[when?]

In Italy, Calgon was called Calfort from 1965 to early 2008.^[2]

In the UK & Ireland, Calgon started advertising on TV in March 1985 and it's still in use today.

Criticism

In May 2011, a study by Which? magazine demonstrated that there was no evidence to suggest that washing machines lasted longer when treated with Calgon under "normal" washing conditions. Calgon disputes this, however.^[3] In October 2011, Dutch TROS TV program Radar also concluded Calgon water softener is not necessary under "normal" washing conditions for Dutch customers.^[4]

References

↑ "Portuguese Calgon jingle - "Prolongue a vida da sua máquina com Calgon!"". YouTube. Archived from the original on 2024-12-16. Retrieved 2021-02-22.
↑ "Reckitt Benckiser ribattezza Calfort con il brand mondiale Calgon". gdoweek.it (in Italian). October 28, 2008. Archived from the original on May 15, 2013. Retrieved February 22, 2021.
↑ Insley, Jill (26 May 2011). "'Washing machines live just as long without Calgon' – Which?". TheGuardian.com. Retrieved 19 July 2016.
↑ "Leven wasmachines langer met Calgon?". Archived from the original on 6 October 2011. Retrieved 19 July 2016.

v t e Reckitt
People	Isaac Reckitt (founder) Johann Benckiser (founder) Bart Becht Jeremiah Colman Rakesh Kapoor Laxman Narasimhan
Brands	Aerogard Air Wick Bonjela Brasso Calgon Cillit Bang Clearasil d-CON Dettol Durex Enfamil Finish Gaviscon Glass Plus Harpic K-Y Lemsip Lysol Mortein Mr Sheen Nurofen Sani Flush Strepsils Vanish Veet Woolite
Acquisitions	Crookes Healthcare Mead Johnson Schiff Nutrition International SSL International
Others	Coty The Garden Village Reckitt and Sons
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