Caroline Daur

Daur was born on 12 March 1995 in Hamburg, Germany and grew up in Seevetal.^[1] She began fashion blogging in 2014, launching CaroDaur.com. Since the start of her blog, she has become a notable international fashion influencer.^[2][3][4] Through her blog, she has partnered with companies like Adidas, Dolce & Gabbana, Fendi or Valentino. She also worked on global campaigns for MAC Cosmetics, APM, and Dolce & Gabbana.^[5][6]

In 2015, she was a recipient of the New Faces Award by Bunte in the fashion digital category.^[7] In May 2017, she was honored as an Idol of the Year at the About You Awards.^[8]

Daur released the Boss curated by Caro Daur collection in fall 2020 in cooperation with Hugo Boss.^[9] With Adidas and Zalando, she released a period leggings in 2021.^[10]

In addition to fashion, Daur is also a fitness influencer and has been publishing workout videos on the video platform YouTube since October 2019. In 2020, she wrote the e-book "DaurPower".^[11]

Daur was named "one of the most influential Germans" by the trade magazine Werben und Verkaufen in 2017.^[12]

In 2017, Daur reportedly received a warning and subjected to a tax audit for violating the advertising labeling requirement on a sponsored post.^[13][14] During the time, Manager Magazin conducted an interview with her, in which Daur evaded answering questions regarding sponsored content and the labeling requirement for her advertising.^[15][16]

According to Statista, she was the fashion influencer with the second most followers on Instagram in Germany in 2017 - after Leonie Hanne. In 2021, Daur ranked third among the most valuable influencers - after Hanne and Pamela Reif.^[16]