Copa Sudamericana

In 1992, the Copa CONMEBOL was an international football tournament created for South American clubs that did not qualify for the Copa Libertadores and Supercopa Sudamericana.^[11] This tournament was discontinued in 1999 and replaced by the Copa Merconorte and Copa Mercosur. These tournaments started in 1998 but were discontinued in 2001.^[12][13] A Pan-American club cup competition was intended, under the name of Copa Pan-Americana, but instead, the Copa Sudamericana was introduced in 2002 as a single-elimination tournament with the reigning Copa Mercosur champion, San Lorenzo.^[14]

Until 2016 the tournament comprised 47 teams in a knockout format, with the Argentine and Brazilian teams getting byes to the second round and the defending champions entering the competition in the round of 16.^[15] Starting from the 2017 edition, the tournament implemented the following format changes:^{[16][17][18][19]}

• The tournament was expanded from 47 to 54 teams.
• A total of 44 teams would directly enter the Copa Sudamericana, while a total of 10 teams eliminated from the Copa Libertadores (two best teams eliminated in the third stage of qualifying and eight third-placed teams in the group stage) would be transferred to the Copa Sudamericana, entering the competition in the second stage.^[20]
• The schedule of the tournament was extended to year-round so it would start in February and conclude in December.
• As the Copa Libertadores and the Copa Sudamericana would be held concurrently, no team would be able to qualify for both tournaments in the same year (except those which were transferred from the Copa Libertadores to the Copa Sudamericana).
• The Copa Sudamericana champions would no longer directly qualify for the next edition as they would now directly qualify for the group stage of the Copa Libertadores (although they would still be able to defend their title if they finished third in the group stage).
• Brazil would be allocated six berths, decreased from eight.
• All teams directly entering the Copa Sudamericana would enter the first stage.^[20]

The competition's format was further altered ahead of the 2021 edition, in which a group stage was introduced replacing the second stage and the six qualifiers from Argentina and Brazil were given byes to that stage, with the teams from the remaining associations being drawn against a team from their same country in the first stage, ensuring that at least two teams from each association would take part in the group stage. The competition was further expanded to include all four teams eliminated from the Copa Libertadores third stage, which would also enter the group stage, while the eight third-placed teams from the Copa Libertadores group stage would enter the round of 16.^[21][22] Two years later, the format for the first stage of the tournament was changed from double-legged ties to single-match ones and a knockout round prior to the round of 16 was introduced, in which the eight teams transferred from the Copa Libertadores group stage would play against the Copa Sudamericana group runners-up with the winners joining the group winners in the following stage of the competition.^[23]

The tournament shares its name with the trophy, also called the Copa Sudamericana or simply la Sudamericana, which is awarded to the Copa Sudamericana winner.^[24]

La Otra Mitad de La Gloria (The other half of glory) is a promotional Spanish phrase used in the context of winning or attempting to win the Copa Sudamericana.^[25] It is a term widely used by Spanish-speaking media. The tournament itself has become highly regarded among its participants since its inception. In 2004, Cienciano's conquest of the trophy ignited a party across Peru.^[26] The Mexican football federation regards Pachuca's victory in 2006 as the most important title won by any Mexican club.^[27]

Like the Copa Libertadores, the Copa Sudamericana was sponsored by a group of multinational corporations. Like the premier South American club football tournament forementioned, the competition used a single, main sponsor. The first major sponsor was Nissan Motors, who signed an 8-year contract with CONMEBOL in 2003. ^{[citation needed]}

Individual clubs may wear jerseys with advertising, even if such sponsors conflict with those of the Copa Sudamericana.^[28]

As of 2024, the sponsors of Copa Sudamericana are:

Official Sponsors

• Amstel Brewery^[29]
• Coca-Cola^[30]
  • Powerade
• Entain^[31]
  • Bwin (Except Brazil)
  • Sportingbet (Brazil only)
• EA Sports^[32]
• Mercado Libre^[33]
• Midea Group^[34]
• MG Motor^[35]
• Ueno Bank^[36]

Official Partners

• Avianca^[37]
• Absolut Sport^[38]
• DHL^[39]
• Puma^[40]
• Puma Energy^[41]
• Rexona^[42]

Official Licensee

• Panini Group^[43]

German company Puma supplies the official match ball from 2024, as they do for all other CONMEBOL competitions.^[40] This partnership ended CONMEBOL's 20-year tenure with Nike.

Puma Cumbre is the official match ball of the 2024 edition of both Copa Sudamericana and Copa Libertadores.

For the 2023 Copa Sudamericana, clubs playing their first stage match at home receive US$225,000, while teams that play their first stage match away receive US$250,000. Clubs qualifying for the group stage are awarded US$900,000, earning US$100,000 per match won in that stage.^[44] Those amounts are derived from television rights and stadium advertising.^[44] In addition to those amounts, CONMEBOL will pay US$500,000 to the clubs reaching the knockout round play-offs, US$550,000 to those advancing to the round of 16, US$600,000 for reaching the quarter-finals, US$800,000 for reaching the semi-finals, US$2,000,000 to the runners-up and US$5,000,000 to the winners.^[44]

Starting from 2019, the CONMEBOL Libertadores and Sudamericana broadcast packages were separated, and DirecTV through its sports channel DSports (Latin America excluding Brazil) and DAZN (Brazil) took over the Copa and Recopa Sudamericana coverage from the previous broadcaster, Fox Sports (Latin America), in a deal until 2022.^[45][46] RedeTV! (Brazil) would also broadcast the tournament.^[47] On 12 May 2022, CONMEBOL announced the renewal of the agreement with DirecTV for the 2023–2026 cycle, whilst the rights for Brazil were awarded to SBT, ESPN, and Paramount, with OneFootball being awarded rights to broadcast highlights in Brazil as well as the rest of Latin America.^[48]

• List of association football competitions
• UEFA Europa League – European equivalent
• AFC Champions League Two – Asian equivalent
• CAF Confederation Cup – African equivalent