Cordial man
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The cordial man (Portuguese: Homem cordial) is a sociological concept developed by Brazilian historian and sociologist Sérgio Buarque de Holanda in his book Raízes do Brasil, first published in 1936.[1]
According to Holanda, cordiality is the unique Brazilian tendency to establish intimacy and reject acts of conventionalism and social formality. In practice, cordiality models social relations under the model of a family, with the consequence of considering society's private and public spheres as parts of a single level.[1]
The concept was further explored in the book's third edition, released twenty years after the first, with Holanda stating that cordiality incentivized Brazilians to see the State as a second home, filled with family members and friends, creating a patrimonial society.[2]
References
- 1 2 Holanda, Sérgio Buarque de (1995). Raízes do Brasil (in Brazilian Portuguese) (26st ed.). São Paulo: Companhia das Letras.
- ↑ Jacino, Ramatis (2017-08-18). "QUE MORRA O "HOMEM CORDIAL" - Crítica ao livro Raízes do Brasil, de Sérgio Buarque de Holanda". Sankofa (São Paulo) (in Portuguese). 10 (19): 33–63. doi:10.11606/issn.1983-6023.sank.2017.137189. ISSN 1983-6023.