Daily Harvest

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Company type
Private
IndustryFood & beverage
FoundedMarch 2015; 11 years ago (2015-03)
FounderRachel Drori
Daily Harvest Inc.
Company type
Private
IndustryFood & beverage
FoundedMarch 2015; 11 years ago (2015-03)
FounderRachel Drori
HeadquartersNew York (state)
Key people
  • CEO: Ricky Silver
[1]
OwnerChobani
Websitedaily-harvest.com

Daily Harvest is an American direct-to-consumer frozen plant-based meal kit manufacturer.

Headquartered in New York City, the company ships pre-portioned meals and snacks, including smoothies, harvest bowls, flatbreads, and soups, within the contiguous United States. Founded in 2015 by Rachel Drori, Daily Harvest experienced rapid growth and achieved a valuation of over one billion dollars by 2021. In 2022 the brand experienced a major product recall linked to hundreds of reports of severe illness. In 2025, Chobani purchased the company.

The company was established after founder Rachel Drori, then a marketing executive, identified a personal need for convenient and nutritious meals.[2] She began the business by creating and delivering smoothie packs from her own kitchen before officially launching the business in 2015.[2][3] Initially focused on ready-to-blend smoothies, the company expanded its product line in 2017 to include soups and subsequently added a variety of other plant-based items, such as harvest bowls and flatbreads.

In 2024, the company began marketing to consumers using GLP-1 medications and entered into a partnership with diet company Noom.[4]

In May of 2025, Chobani purchased Daily Harvest.[5][6][1]

Business model and products

The brand sells frozen, plant-based food directly to consumers, offering both one-time purchases and optional subscription deliveries. Customers select a plan based on the number of items they wish to receive and build a box from the company's menu. All products are delivered frozen.[7][8] The company's marketing highlights its use of organic ingredients and its avoidance of gluten, dairy, gums, and artificial additives, stating that over 95% of its ingredients are organic. The products are designed to be prepared quickly, with most requiring only blending or heating.[9]

In 2023, Daily Harvest expanded into the retail market, with frozen food items being sold in Kroger grocery stores. In May of 2024, the company also expanded into Target Corporation stores.[10]

Funding and growth

The company's expansion has been fueled by significant venture capital investment. In 2017, Daily Harvest raised a $43 million Series B round with backing from Lightspeed Venture Partners, VMG Partners,[11] and celebrity investors including Bobby Flay,[12] Gwyneth Paltrow[13] and Serena Williams.[14][15] A subsequent Series D funding round in November 2021, led by Lone Pine Capital, raised an additional $77 million.[9] This round brought the company's valuation to $1.1 billion.[16][17]

Organic farming initiatives

2022 recall

References

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