Damernas Värld

The magazine was started with the name Flitiga Händer (Swedish: Busy Hands) in November 1939.^[1][2] In 1940 it was renamed as Damernas Värld with the subtitle Flitiga händer.^[2][3] In 1944 the subtitle was removed, and it began to appear with the title Damernas Värld.^[2] The magazine is part of Bonnier Group and is published on a monthly basis by Bonnier Tidskrifter.^[3]

Gunny Widell and Martina Bonnier served as the editors-in-chief of the magazine.^[4][3] Its headquarters is in Stockholm.^[1] Although the main focus of the magazine is fashion, it also features articles on health and beauty.^[1] Since 1982 the magazine offers the Damernas Värld Guldknappen, an annual award recognizing Swedish fashion designers.^[5]

Damernas Värld celebrated its seventy-fifth anniversary with a cover featuring the editor-in-chief Martina Bonnier in April 2015.^[3] The magazine was integrated into the website of the Expressen newspaper along with other Bonnier magazines such as Sköna hem and Allt om Mat in May 2021.^[6]

Damernas Värld reached its peak circulation during the 1960s and 1970s.^[7] The circulation of the magazine was 102,000 copies in 1999.^[8] The magazine had a circulation of 87,300 copies in 2010.^[9] Its circulation was 85,000 copies in 2013 and 72,300 copies in 2014.^[10][11]

• List of magazines in Sweden