Sköna hem

Sköna hem was established in 1979 with the subtitle of Inredning, konst, kultur, antikviteter (Swedish: Interior design, art, culture, antiques).^[1][2] The Specialtidningsförlaget was its founding company.^[2] From 1982 to 1988 the magazine was published by Åhlén & Åkerlund.^[2] A company called Sköna hem was the publisher of the magazine between 1988 and 1992.^[2]

The magazine is published by Bonniers Tidskrifter AB fourteen times a year.^[1] Its headquarters is in Stockholm, and Claes Blom is the editor-in-chief.^[3] Sköne hem targets readers aged between 25 and 45.^[1] As of 2010, 75% of its readers were women and 25% men.^[1] It covers articles on interior design and also offers buying tips to help its readers create beautiful homes.^[1] It organizes courses on interior design in some cities of Sweden.^[1] In May 2021 the magazine was integrated into the website of the Expressen newspaper along with other Bonnier magazines such as Damernas Värld and Allt om Mat.^[4]

Sköna hem sold 92,600 copies in 2008, and the number of its readers was 430,000 the same year.^[5] The magazine had 409,000 readers in 2011.^[1]