DigiTour Media
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| DigiTour | |
|---|---|
| Genre | Pop, rock, alternative rock, hip hop |
| Locations | United States, Canada, United Kingdom |
| Years active | 2010–2018 |
| Founders | Meridith Valiando Rojas, Christopher Rojas |
| Attendance | 2011: 3,500 2012: 6,000 2013: 18,000 2014: 110,000 2015: 300,000 |
DigiTour Media was a touring and social media festival production company, known for producing the world's first social media tour.[1] DigiTour events were held in venues such as theaters, amphitheaters, and parking lots or fields upon which the stages and other structures were erected. The tour began as a showcase for social media stars from YouTube, but its roster of performers expanded to include Vine, Twitter, and Instagram stars as well as traditional pop music stars.
DigiTour Media would produce live events and unique content that featured some of the most popular acts on YouTube.[2] DigiFest NYC, a full-day festival property formerly owned by DigiTour, was typically held on the first Saturday of June in New York City.[3] Many of the acts at DigiTour events would not get their music played on the radio, yet they would continually sell out DigiTour's multiple events with their tens of millions of fans.[4]
DigiTour successfully secured multiple brand sponsorships from companies such as Intel, Google, Sony, and Gibson.[5] On May 15, 2014, the company announced strategic investments from Ryan Seacrest and Advance Publications, parent company of Conde Nast.[6]
The company has been seemingly dormant since about 2018, with no announcement for any tours or events in the time since.[citation needed]
