Draft:AIREI

American fashion brand From Wikipedia, the free encyclopedia

AIREI is an American fashion brand based in Los Angeles, California, founded by designer Drew Curry in 2021.[1] The brand is known for deconstructed silhouettes and hand-finished construction in its ready-to-wear collections.[2]

  • Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. St.Medardus (talk) 06:27, 27 March 2026 (UTC)
  • Comment: Some parts of the draft may read as promotional or interpretive (e.g., "which were set aflame to create a unique finish on each pair" and "The brand employs deconstructed and handcrafted techniques in its ready-to-wear collections"). Consider rewriting these in a more neutral, factual tone.
    TheGreatEditor024 (talk) 14:24, 27 March 2026 (UTC)

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AIREI
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AIREI was a semi-finalist for the LVMH Prize in 2022[3] and has presented collections at Paris Fashion Week as part of the official calendar of the Fédération de la Haute Couture et de la Mode.[4]

History

Drew Curry founded AIREI in 2021 in Los Angeles. Curry has cited the political and technical history of cotton as an influence on the brand's aesthetic.[5] The brand's name is derived from a Greek word meaning both "to lift up" and "to cut away."[1] Curry grew up in Tacoma, Washington and later relocated to Los Angeles, where he established AIREI.[1]

AIREI's debut collection for Autumn/Winter 2021 was carried exclusively at Dover Street Market locations in Ginza, New York, and Los Angeles.[6]

In January 2022, Curry presented his Fall/Winter 2022 collection, titled "Plight," at Dover Street Market Paris's 35/37 cultural hub during Paris Fashion Week Men's.[1][7] Later that year, AIREI was named one of twenty semi-finalists for the 2022 LVMH Prize for Young Fashion Designers.[3][8]

In January 2023, AIREI presented its Fall/Winter 2023 collection at Paris Fashion Week as part of the official FHCM calendar, marking its official inclusion on the schedule.[9][10]

Design philosophy

AIREI's work centers on deconstruction and reconstruction techniques intended to reflect themes of fragility, impermanence, and transformation.[2] Garments frequently feature visible mending, exposed threads, distressed fabrics, and handcrafted details that highlight the process of creation.[6] Curry has stated that single threads left hanging from garments represent mending and healing.[11]

The brand's collections are produced in Los Angeles and often incorporate handwoven khadi fabrics sourced from India.[10] Collections have been accompanied by installations, sound design, and ceremonial presentations.[12]

Collaborations

ASICS

In 2024, AIREI collaborated with ASICS on a three-part series of the GEL-Quantum Kinetic sneaker.[13] The collaboration featured khadi gauze wraps across the sneaker's upper, which were burned away during production to reveal the shoe beneath.[14] The three limited-edition releases were sold exclusively at Dover Street Market locations in Los Angeles, New York, and Ginza throughout 2024.[13][15]

Distribution

AIREI is stocked internationally at retailers including Dover Street Market, SSENSE, Farfetch, and H.Lorenzo.[16][17] The brand's garments have been worn publicly by musicians Kendrick Lamar, Bad Bunny, Billie Eilish, and SZA, as well as NBA player Shai Gilgeous-Alexander.[1][2]

References

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