Draft:Bundle-Driven Access Model
Telecom access and subscription model
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A Bundle-Driven Access Model (BDAM) is a prepaid mobile access model in which subscriber connectivity is linked to the validity of service bundles rather than to account balance or passive validity extensions.
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Under this model, prepaid SIM cards allows outgoing calls, messaging, or mobile data only while a valid bundle is active. If no eligible bundle is available, outgoing services are restricted, even if a small balance remains on the account. Incoming services usually remain available.
The model has been discussed in telecom industry analysis[1] as an alternative way to manag prepaid subscriber activity, particularly in markets with a high share of prepaid users and widespread multi-SIM usage.[2]
Model Characteristics
In a Bundle-Driven Access Model, prepaid service access is linked directly to bundle validity. Common characteristics described in industry sources include:
- SIM activity is linked directly to bundle validity rather than account balance
- Outgoing services available only during the active bundle period
- Incoming services generally remain available regardless of bundle status
- Reduced reliance on low-value top-ups to maintain activity
This approach changes prepaid access logic from balance-driven usage to service-based entitlement, aligning connectivity with active consumption.
Industry Implementation
The Bundle-Driven Access Model has been implemented in selected prepaid markets as part of broader efforts to stabilise prepaid revenues and reduce inactive subscriber volumes.
One publicy implementation was introduced in Azerbaijan in 2025 across prepaid mobile offerings of Azerconnect Group. According to industry analysis published by Analysys Mason[1] and other telecom media,[3] the model was introduced under the commercial leadership of Mushfig Aliyev, Chief Commercial Officer of Azerconnect Group
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