Draft:Ergatta
American connected fitness company
From Wikipedia, the free encyclopedia
Ergatta is an American connected fitness company that develops indoor rowing machines and a subscription-based digital fitness platform. The company was founded in 2019 by Tom Aulet, Alessandra Gotbaum, and Prasanna Swaminathan.[1]
 | Review waiting, please be patient.
This may take 8 weeks or more, since drafts are reviewed in no specific order. There are 3,078 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
| Submission declined on 26 February 2026 by Seawolf35 (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
This draft has been resubmitted and is currently awaiting re-review. |  |
| Company type | Private |
|---|---|
| Industry | Connected fitness |
| Founded | 2019 |
| Founders | Tom Aulet, Alessandra Gotbaum, Prasanna Swaminathan |
| Headquarters | New York City, United States |
| Products | Connected rowing machines |
| Services | Digital fitness platform |
| Parent | Interactive Strength (pending) |
| Website | ergatta |
The company operates within the connected fitness industry, which includes internet-enabled exercise equipment and subscription-based workout platforms such as Peloton Interactive, NordicTrack, and Hydrow.[2]
The company's rowing hardware is produced in partnership with WaterRower, a Rhode Island–based manufacturer of wooden rowing machines.[3]
In 2021 the company raised $30 million in funding at a reported $200 million valuation.[4] [5]
In 2026 Ergatta signed a definitive agreement to be acquired by Interactive Strength.[6]
History
Ergatta was founded in 2019 by Tom Aulet, Alessandra Gotbaum, and Prasanna Swaminathan.[4]
The company was created to develop a connected rowing platform centered on game-based training rather than instructor-led streaming classes.[1]
Ergatta launched its first connected rowing machine in 2020. The hardware was developed in partnership with WaterRower, which manufactures the rowing frame while Ergatta develops the digital platform and integrated display system.[3]
In April 2021 the company raised $30 million in funding at a reported $200 million valuation.[1][4][7]
In 2026 Ergatta announced that it had entered into a definitive agreement to be acquired by Interactive Strength.[6]
Products and platform
Ergatta produces connected indoor rowing machines that combine water-resistance hardware with a subscription-based digital training platform.
The company's rowing machines are manufactured in partnership with WaterRower and constructed using wooden frames. Users access Ergatta’s training software through an integrated touchscreen display mounted to the rowing machine.[3]
Ergatta’s digital platform includes game-based training programs that emphasize performance metrics, competitive racing, and interval-based workouts.[2]
The platform includes structured training programs, competitive races, and goal-based workout programs based on rowing performance metrics.
Ergatta operates a performance calibration system that adjusts workout intensity based on user output data. The system was granted U.S. Patent No. 11,890,507 by the United States Patent and Trademark Office in 2023.[8]
Coverage of the company’s rowing machines has appeared in technology and lifestyle publications including Wired and SFGate.[9]
Partnerships
In 2024 Ergatta announced a licensing partnership with iFIT to incorporate interactive racing and game-based workout content across connected fitness platforms.[10]
In 2025 Ergatta partnered with World Rowing to develop esports and gaming initiatives related to indoor rowing.[11]
- provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles;
- are reliable: from reputable outlets with editorial oversight;
- are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content.
Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia.