Draft:Objective Platform
A marketing mix modelling SaaS company based in Amsterdam.
From Wikipedia, the free encyclopedia
Objective Platform is a software company based in Amsterdam, Netherlands,[1] that develops marketing mix modeling (MMM) technology. It provides software-as-a-service tools designed to measure the impact of media investments.[2][3][4]
Submission declined on 4 January 2026 by Somepinkdude (talk).
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| Submission declined on 27 October 2025 by Mgp28 (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Mgp28 4 months ago.
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| Submission declined on 28 August 2025 by Pythoncoder (talk). This draft appears to be generated by a large language model (such as ChatGPT). You should not use LLMs to write articles from scratch.
Declined by Pythoncoder 6 months ago.LLM-generated pages with the below issues may be deleted without notice. These tools are prone to specific issues that violate our policies:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. | |
| Submission declined on 29 July 2025 by Pythoncoder (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Pythoncoder 7 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Comment: Does not have sufficient coverage to indicate notability. The first and last sources have the most coverage but neither is independent. https://www.emerce.nl/wire/newion-heeft-investeringsronde-afgerond-2-miljoen-objective-platform ends with a statement that apparently translates as "This article is a submitted post and falls outside the responsibility of the editors" and the byline for https://www.adweek.com/adweek-wire/vidmob-and-objective-platform-announce-partnership/ is a communications agency. As stated at WP:ORGCRIT, we need "significant coverage in multiple reliable secondary sources that are independent of the subject" Mgp28 (talk) 18:47, 27 October 2025 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. NeutralMMMUser (talk) 13:45, 28 August 2025 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. NeutralMMMUser (talk) 15:17, 29 July 2025 (UTC)
| Company type | Private |
|---|---|
| Industry | Marketing technology |
| Founded | 2014 |
| Founder | Willem van der Weide, André Merkus |
| Headquarters | Amsterdam, Netherlands |
Key people | Melle Staelenberg (CEO) |
| Products | Marketing mix modeling software |
| Services | Software as a service |
| Website | www |
History
Objective Platform was founded in 2014 as Objective Partners by Willem van der Weide and André Merkus.[5][1] The company began as a consultancy before shifting to a software model. In 2020, it raised €2 million in funding from Dutch venture capital firm Newion and other investors.[6][7][8] In 2024, Melle Staelenberg was appointed chief executive officer.[9][10]
Products and Services
Industry recognition
In 2021, Objective Platform was listed in Forrester Research’s Now Tech: Marketing Measurement & Optimization Solutions report.[13] In 2023, Marketing Tribune reported that the company joined a national benchmark project led by Mark Stronger.[14][15] In 2025, it received a MarTech Breakthrough Award for “Best Marketing Attribution Solution.”[16]
- provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles;
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