Draft:Prasanta Kumar Mohanty

Early academic work and entrepreneurship

Dr. Mohanty began his professional career in 1989 as a Lecturer in Electronics & Communication Engineering at OIET, teaching engineering and technical subjects. In 1993, while maintaining his involvement with academic institutions, he founded PRADO SOLUTIONS, an entrepreneurial venture focused on data recovery software solutions. This venture reflected his interest in combining technology, business applications, and practical innovation. In 1995, Dr. Mohanty joined the Institute of Management and Infrastructure Services (IMIS) in Bhubaneswar as an Assistant Professor. At IMIS, he developed expertise in quantitative analysis, operations management, operations research, and management sciences. His work during this period involved curriculum delivery, academic mentoring, and institutional development initiatives.

Business education leadership

From 2000 to 2007, Dr. Mohanty served as Deputy Director at IMIS, taking on expanded responsibilities in admissions management, programme administration, strategic planning, and operational oversight. During this tenure, he contributed to strengthening academic systems and institutional processes. Between 2007 and 2008, Dr. Mohanty served as Dean and Head of Koustuv Business School, where he established academic frameworks for the institution. His work included designing management curricula, planning co-curricular activities, overseeing institutional administration, and ensuring compliance with AICTE regulations. From 2008 to 2011, Dr. Mohanty led Oretus Business Academy as Dean, focusing on training, consulting, and skill development in management education. During this period, he worked to align academic programmes with industry requirements and emerging employment trends, recognizing the growing need to prepare students for evolving workforce demands.

Centurion University leadership

Dr. Mohanty joined Centurion University of Technology and Management in 2011 as Dean and Professor of the School of Management. In this role, he provided academic leadership focused on faculty development, curriculum modernization, and experiential learning systems. He contributed to integrating industry partnerships into academic programmes and strengthened the university's approach to employability-oriented education. In 2016, Dr. Mohanty was appointed Dean – Academics at Centurion University, a position that expanded his responsibilities across the entire institution. As Dean, he oversaw curriculum development across multiple disciplines, faculty recruitment and mentoring, institutional academic planning, quality assurance systems, and the integration of industry-linked practical learning. During this seven-year tenure, he played a key role in developing and strengthening Centurion University's skill-integrated education model, which emphasizes practical training alongside theoretical knowledge.^[5] In July 2023, Dr. Mohanty was appointed Vice Chancellor of Centurion University of Technology and Management, Andhra Pradesh, located in Vizianagaram.^[6] As Vice Chancellor, he provides strategic leadership for the university's academic and institutional development, overseeing industry partnerships, research and innovation initiatives, faculty development, curriculum alignment with national education priorities, and institutional representation before government and academic bodies.^[7]

Research focus and scholarly work

Dr. Mohanty's academic research has centered on supply chain management, customer relationship management (CRM), operations management, and their practical applications in Indian business contexts. His research has particularly examined how management concepts apply to Indian retail and supply chain systems, addressing real-world challenges faced by domestic businesses. His doctoral research at Ravenshaw University focused on supply chain management, contributing to the scholarly understanding of operational efficiency in Indian business environments. Throughout his career, he has maintained an active research agenda while balancing administrative responsibilities.

Published research

Dr. Mohanty has authored and co-authored peer-reviewed research papers published in international journals and conference proceedings. His publications include:

• "Investigating the Moderated Mediation Effect on CRM and Customer Acquisition" — International Journal of Electronic Customer Relationship Management (2019)
• "Perceptual Mapping of SED and Brand Choice to Purchase Car" — Pacific Business Review International (2019)
• "Perceptual Mapping of SED & Brand Evangelism to Purchase Car" — International Journal of Management, Technology & Engineering (2019)
• "SEM Approach to Understand the Impact of Gartner's CRM Practices on Customer Retention" — International Journal of Management Studies (2018)
• "Impact of CRM Practices on Customer Retention & the Mediating Effect of Customer Satisfaction" — International Journal of Management Studies (2018)
• "Adoption of SCM Strategies as Response to Bull Whip Effect: Perspective of Indian Retailers" — IUP Journal of Supply Chain Management (2013)
• "Business Intelligence: An Intelligent Tool to Reduce Bullwhip Effect in Grocery Supply Chain" — Presented at International Conference on Business Analytics, Great Lakes Institute of Management (2012)
• "SCM Practices and Scope for Bull Whip Effect in Indian Dry Grocery Business" — IUP Journal of Supply Chain Management (2011)

His research reflects a consistent focus on understanding how supply chain management concepts and customer relationship strategies function within the Indian business context, particularly in retail and grocery sectors.

Academic mentorship

Throughout his academic career, Dr. Mohanty has actively supervised doctoral research scholars in management studies. He has guided multiple PhD scholars to successful completion and continues to mentor research scholars in areas related to management, business administration, and operations research.

Teaching contributions

Dr. Mohanty has taught courses including project management, services operations management, logistics and supply chain management, quantitative techniques, operations research, and production and operations management. His teaching approach has emphasized connecting theoretical knowledge with practical application to business challenges. He has also conducted and participated in Faculty Development Programmes (FDPs) focused on professionalism and workplace communication, mentoring and academic leadership, outcome-based teaching methodologies, and effective educational practices. Additionally, he has served as a reviewer for international academic conferences in management and information systems, contributing to the peer review process that maintains quality standards in academic publishing.