Draft:REFAD
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REFAD (Korean: 주식회사 레페드; stylized as REFAD) is a South Korean integrated marketing communications (IMC) and event management company headquartered in Mapo-gu, Seoul. The company specializes in offline (below-the-line) marketing, corporate events, MICE, brand experience, and business-to-business marketing. It was founded in January 2025 by Seongjin Im.[1]
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|  |
Native name | 주식회사 레페드 |
|---|---|
| Type | Private |
| Industry | Integrated marketing communications, Event management, MICE |
| Founded | January 13, 2025 |
| Founder | Seongjin Im |
| Headquarters | , South Korea |
Key people | Seongjin Im (CEO) |
| Services | Corporate events, MICE, brand experience, video production, B2B marketing |
| Website | www |
The company name is a portmanteau of "Reference" and "Advertise".[2]
Overview
REFAD operates an in-house delivery model in which planning, design, video, technical production, and IT and web development are handled internally rather than subcontracted. As of 2026, the company is reported to operate five departments corresponding to these functions.[3] The company works in Korean, English, and Chinese, and undertakes projects for multinational corporations, government bodies, and international organizations.
Services
REFAD's work is organized into four areas:
- Planning and strategy – corporate events, conferences, brand activation, MICE and international symposia, training programs, and government and public-sector protocol events
- Design – brand identity, spatial and stage design, and 3D visualization
- Production – video and content production, technical production (sound, lighting, LED), and live broadcasting
- Digital – event microsites and registration systems developed in-house
Selected projects
- First Injury Prevention Day commemorative ceremony and forum (2025), hosted by the Korea Disease Control and Prevention Agency
- KOPIST High-Level Tourism Policy Forum, hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization
- Atlas Copco MVI Bootcamp, an Asia-Pacific leadership forum for the Swedish industrial group Atlas Copco
- Ultherapy Prime APAC 2025, a medical-device conference for Merz Aesthetics
- National-day and cultural protocol events for three foreign diplomatic missions in Seoul
- Every Mind Matters Festa for UNICEF Korea
- Samsung Fire GA Manager Festa, an annual channel-partner event for Samsung Fire & Marine Insurance
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