Draft:Safello Group AB
Swedish cryptocurrency exchange
From Wikipedia, the free encyclopedia
Safello Group AB is a Swedish cryptocurrency brokerage and financial technology company headquartered in Stockholm. Founded in 2013, the company operates a cryptocurrency exchange and has been listed on the Nasdaq First North Growth Market since May 2021 under the ticker SFL.[1][2]
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| Submission declined on 24 February 2026 by Bonadea (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
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| Submission declined on 20 February 2026 by OrangeWaylon (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by OrangeWaylon 28 days ago.
| |
| Company type | Publikt aktiebolag (publ) |
|---|---|
| Nasdaq: SFL (Nasdaq First North Growth Market) | |
| ISIN | SE0015346135 |
| Industry | Cryptocurrency Financial technology |
| Founded | 2013 in Stockholm, Sweden |
| Founders | Frank Schuil Emil Oldenburg Ludvig Öberg |
| Headquarters | Stockholm, Sweden |
Key people | Frank Schuil (Chairman) Emelie Moritz (CEO) |
| Products | Crypto exchange Bitcoin.se Exchange-traded products |
| Services | Cryptocurrency exchange Cryptocurrency custody |
| Website | safello |
History
Founding and early years
Safello was founded in 2013 in Stockholm by Frank Schuil, Emil Oldenburg, and Ludvig Öberg as a platform for buying and selling Bitcoin using Swedish kronor (SEK).[3] Oldenburg departed the company in 2014.
In February 2014, Safello raised $600,000 in a seed funding round. Investors included Erik Voorhees and Roger Ver, both prominent early Bitcoin investors, as well as Blockchain.info CEO Nicolas Cary.[3][4] In July 2014, the company received an additional $250,000 investment from Bitcoin Opportunity Corp, the investment vehicle of Barry Silbert (later founder of Digital Currency Group).[5]
In 2015, Safello was selected for the Barclays Accelerator programme, operated in partnership with Techstars.[6][7] During the programme, Safello and Barclays developed a proof-of-concept partnership exploring Bitcoin-based charitable donations in collaboration with Venture for America.[6][8] The same year, the company expanded its payment integration to Denmark and Norway.[9]
Growth and funding
In October 2017, Safello completed a Series A funding round with participation from Northzone and White Star Capital. The same month, Safello acquired Cryex, a blockchain-based post-trading platform, in a deal valued at approximately SEK 20 million. Cryex had previously raised $18 million from investors including Northzone and White Star Capital.[10][11]
The company obtained registration with Finansinspektionen as a financial institution, operating as a regulated cryptocurrency service provider in the Nordic region.[12]
IPO and public listing
In December 2020, Safello announced its intention to pursue an initial public offering.[13] Trading commenced on May 12, 2021, on the Nasdaq First North Growth Market under the ticker SFL.[1][2]
Acquisitions
In March 2021, Safello acquired Rational Money AB, the operator of Bitcoin.se, a Swedish-language cryptocurrency information portal that had been operating since 2012.[14] The site was founded by David Hedqvist, who had previously been involved in a Swedish court case that established the VAT framework for cryptocurrency transactions in the European Union.[14]
Banking relationship change
In April 2023, Handelsbanken terminated Safello's access to Swish payment services, and in June 2023 announced it would terminate the entire business relationship, effective September 30, 2023.[15][16] The termination occurred during a period in which several Swedish banks were discontinuing services to cryptocurrency companies. Safello completed its migration to a new banking partner in February 2024.[17]
MiCA authorization
In October 2025, Finansinspektionen granted Safello authorization as a crypto-asset service provider (CASP) under the European Union's Markets in Crypto-Assets Regulation (MiCA).[18] In November 2025, Safello announced its expansion into Finland, its first market outside Sweden, enabled by MiCA's passporting provisions.[19]
Products and services
Safello operates a cryptocurrency brokerage platform available as a web and mobile application, allowing customers to buy, sell, and store cryptocurrencies. In February 2021, the company integrated with Klarna's Open Banking platform for direct bank transfers.[20][21] The company also operates Bitcoin.se, a Swedish-language educational portal covering cryptocurrency topics, acquired in 2021.[14]
In partnership with Deutsche Digital Assets, Safello launched a physically backed and staked exchange-traded product tracking the Bittensor (TAO) token, listed on the SIX Swiss Exchange in November 2025.[22]
Regulation and compliance
Safello AB, the company's primary operating subsidiary, has been registered with Finansinspektionen as a financial institution since 2013.[12] In October 2021, Finansinspektionen announced supervisory reviews of Safello and one other Swedish cryptocurrency firm to assess compliance with anti-money laundering (AML) regulations, as part of the regulator's broader examination of the domestic cryptocurrency sector.[23][24]
In 2025, the company transitioned from its earlier registration to full authorization under MiCA as a crypto-asset service provider (CASP), receiving approval from Finansinspektionen on October 13, 2025.[18]
In September 2023, Safello entered into framework agreements with the Swedish Police Authority, Swedish Customs, and the Swedish Economic Crime Authority to provide cryptocurrency exchange services for law enforcement purposes.[25]
Corporate governance
Frank Schuil, the company's co-founder, served as CEO from its founding in 2013 until March 2023, when he transitioned to Chairman of the Board. Emelie Moritz was appointed CEO in March 2023.[2]
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