Draft:Smartclip
German adtech
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Submission declined on 14 February 2026 by Johannes Maximilian (talk).
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This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 9 December 2025 by MediaKyle (talk). This draft appears to be generated by a large language model (such as ChatGPT). You should not use LLMs to write articles from scratch.
Declined by MediaKyle 3 months ago.LLM-generated pages with the below issues may be deleted without notice. These tools are prone to specific issues that violate our policies:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. | |
| Submission declined on 15 November 2025 by TheObsidianGriffon (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by TheObsidianGriffon 4 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Comment: There are many striking, very obvious flaws that need fixing, including, but not limited to:
• External links in the article's body
• Link-spam attempts (Wikipedia has been href no-follow since 2007 btw, cf. meta:nofollow)
• Way too many references to non-sources, e.g. egtatechhub, yospace, LinkedIn; (see WP:SIRS for what is deemed a source that indicates a company's Wikipedia notability)
• An awful citation style (refer to WP:CITEHOW). In most German states schools teach how to make citations, which is, frankly, why I am a bit surprised to this such a footnote disaster here
• No references section
• A ridiculously unencylcopedic focus on meaningless awards that makes the article very biased (i.e., not in compliance with WP:NPOV)
Johannes (Talk) (Contribs) (Articles) 20:30, 14 February 2026 (UTC)
Introduction
smartclip is a German ad tech company founded in 2008, headquartered in Hamburg. It has been majority-owned by RTL Deutschland (a part of RTL Group) since 2016.[1] The company provides advertising technology services, including ad serving and supply-side platforms.[2]
History
smartclip was founded in 2008 by Roland Schaber and Jean-Pierre Fumagalli.[3] According to Adzine, a publication focused on digital marketing, the company initially focused on digital video advertising solutions for publishers in Germany.
In 2011, the global advertising network Adconion Media Group acquired smartclip.[4] The following year, the company introduced smartx, an ad serving and SSP sales house solution.[5] In 2014, when Adconion was sold to Amobee, smartclip was not part of the transaction.[6]
smartclip was acquired by Mediengruppe RTL Deutschland to strengthen RTL’s position as a major sales house for (digital) video advertising and its technological capabilities in Europe in 2016.[7] smartclip merged with SpotX in 2018.[8] In August 2019, RTL Group announced a reorganisation of its ad tech business, which saw Mediengruppe RTL Deutschland take over RTL’s European ad tech assets (except UK), bundled under the smartclip brand.[9]
In 2022, smartclip acquired the French measurement company, Realytics.[10] During that same year, smartclip’s media sales division merged with RTL AdConnect and G&J iMS to form RTL AdAlliance.[11] Following this merger, smartclip became solely an adtech company and thus launched a new brand identity in 2023.[12]
Operations
smartclip is headquartered in Hamburg and has additional offices in Berlin, Munich, Düsseldorf, Cologne, Rheda-Wiedenbrück, Amsterdam, and Paris.[13]
Technology
smartclip operates the smartx platform, an advertising technology platform used by broadcasters and publishers. The platform integrates an ad server with a supply-side platform (SSP) and supports programmatic advertising across digital formats.The platform integrates an ad server with a supply-side platform (SSP) and supports programmatic advertising across digital formats.[14][15]
Acquisitions and Partnerships
In May 2022, smartclip announced the acquisition of Realytics, a French advertising technology firm focused on connecting television and digital advertising.[16]
smartclip announced a technology partnership with RTL Hungary in 2025 that involved the adoption of smartclip’s smartx platform for digital and linear advertising.[17][18]
smartclip also partnered with RTL Radio Deutschland in 2024 to deliver audio advertising on more than 530 digital streams of national and regional radio stations throughout Germany.[19]
smartclip began integrating its advertising technology into M6 Publicité's adtech stack to support Groupe M6’s streaming revenue goal by 2028. This collaboration introduced a combined platform for streaming and Addressable TV.[20] [21]
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