EFAMRO
From Wikipedia, the free encyclopedia
EFAMRO is a federation of national bodies representing the market research profession in Europe.[1][2]
Activities
EFAMRO has three primary roles:
- To adjudicate on cross-border complaints made against market research organizations through a self-regulatory framework[4]
- To provide a common voice for national bodies when lobbying at a European or international level[5][6]
- To develop and enhance international quality standards for market research (most notably the ISO 20252 quality standard which EFAMRO initiated)[7]
EFAMRO co-ordinates these activities with other research bodies globally through its participation in the Global Research Business Network (GRBN), a joint initiative with the Asia Pacific Research Committee (APRC) and the Americas Research Industry Alliance (ARIA).[8]