ISO 20252

ISO 20252:2019 is an international standard for a quality management system for organizations conducting market, opinion and social research.^[1]

Developed by an ISO Technical Committee in liaison with professional bodies EFAMRO, ESOMAR and WAPOR, the standard was first published in 2006 as a replacement for the existing British Standards BS 7911:2003.^[2] It was subsequently revised in 2012, and then restructured and technically revised in its third edition of 2019. The standard has been restructured, with a core clause (Clause 4) applicable to all service providers, regardless of methodologies provided, and six separate annexes (Annexes A to F), each covering requirements relating to one of the globally-recognized research methodologies.