Eneba
Lithuania-based digital marketplace
From Wikipedia, the free encyclopedia
Eneba is a Lithuania-based digital marketplace for video game keys and digital entertainment products.[1][2][3][4] Founded in 2018, the company lists game keys, downloadable content, gift cards, subscriptions, and in-game currencies from sellers.[5][6][7][8][9]
Žygimantas Mikšta (CMO, Co-founder)
| |
| Type | Private |
|---|---|
| Industry | Digital distribution, video game industry |
| Founded | 2018 (as Helis Play UAB), Kaunas, Lithuania |
| Founders | Vytis Uogintas (CEO) Žygimantas Mikšta (CMO, Co-founder) |
| Headquarters | , Lithuania |
Area served | Worldwide |
| Parent | Eneba Holdings Limited |
| Website | eneba |
History
Eneba was established in 2018 by Vytis Uogintas and Žygimantas Mikšta in Kaunas, Lithuania.[8][10][11][12] A UK holding company, Eneba Holdings Limited, was incorporated on 17 July 2019 in London.[13] Uogintas and Mikšta had been business partners since 2012, having previously co-founded digital marketing company SeoHelis and advertising agency Kokosas.[14][15] In 2016, they created the software company Helis LT, which was later sold to Tesonet.[16][17]
In October 2019, Eneba received a €2.5 million investment from InReach Ventures.[8][12][18][19] It was one of the largest early-stage investments in Lithuania at the time.[14] In December 2020, Eneba raised $8 million from Practica Capital, InReach Ventures, FJ Labs, and angel investors.[2][15][20] At the time, the company reported approximately 26 million unique users and around 130 employees. In 2020, Tech.eu and TechCrunch reported that the United States was among Eneba’s fastest-growing markets.[1][2] In April 2022, Nuvei announced a payments partnership with Eneba, enabling over 530 payment methods. Nuvei stated the platform had approximately 5 million active users at that time.[21][22]
In June 2024, Eneba partnered with dLocal to add local payment methods in several Latin American markets, including Brazil, Mexico, Colombia, and Argentina.[11][21][23] In September 2024, Eneba signed a distribution agreement with Garena to offer Garena Shells in the United States, Europe, the Middle East and North Africa, and CIS markets, excluding Russia and Belarus.[4][24] In November 2025, the Lithuanian national development finance institution ILTE issued a €10 million loan for Eneba to develop an AI-based recommendation system for a mobile games platform.[25][26][27]
Products
The platform lists game keys, downloadable content, in-game currencies, gift cards, subscriptions, and top-ups from third-party sellers. In 2020, Eneba implemented a proprietary risk-management system to manage refunds and mitigate fraud. As of 2024, the catalogue included over 100,000 products.[24]