Engagio
American software company
From Wikipedia, the free encyclopedia
Engagio was an American software company based in San Mateo, California marketing a B2B Account Based Marketing platform for account-based initiatives.[1][2][3] It was acquired by Demandbase in 2020.[4]
| Industry | Marketing software |
|---|---|
| Founded | 2015 |
| Founders |
|
| Headquarters | , |
Area served | Worldwide |
| Key people | |
| Products | PlayMaker, Account Based Marketing |
| Parent | Demandbase  |
| Website | www |
History
Engagio was founded in early 2015 by Jon Miller, co-founder of marketing automation company Marketo, and Brian Babcock.[1] Motivated by trends he saw while working as vice president of marketing for Marketo, Babcock developed the idea for Engagio, a company which advised B2B firms on how to tailor marketing campaigns towards specific customer niches rather than focusing on building demand more generally.[2]
By 2019, Engagio was providing software to many prominent tech companies, including Anaplan, Snowflake Computing, Hortonworks, New Relic, Pendo, and JDA Software.[5]
In 2020, Engagio was acquired by the marketing firm Demandbase.[6] The Demandbase CEO at the time, Gabe Rogol, described the acquisition as requiring that the sales and marketing teams "must start moving as one."[7] This came to fruition in 2023 when Engagio announced a new software for their existing service, Dash, which promised to provide combined analysis of marketing and sales in one tool.[8]