Evoca Cola
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| Type | Cola |
|---|---|
| Manufacturer | Evoca Enterprises Limited |
| Origin | London, England UK |
| Introduced | May 2003 |
| Related products | Coca-Cola, Pepsi Cola |
| Website | evocadrinks |
Evoca Cola is a cola-flavoured carbonated soft drink. It is produced by Evoca Drinks, a London-based soft drinks company, and is sold in the United Kingdom, the Channel Islands, Europe and the Far East.
Evoca Drinks was established in May 2003 in the United Kingdom and launched its flagship product, Evoca Cola, in January 2004.
Evoca Cola was the first and still is the only cola in the world to contain a tasteless extract of black seed (Nigella sativa). [citation needed]After initial piloting in London, it was advertised on cable channels with its 'Power of Black Seed' and 'The Original Black Seed Cola' slogans. It relaunched its brand in June 2005 to challenge global soft drink manufacturers such as Coca-Cola and Pepsi-Cola with its own 'Evoca Taste Challenge'. Although Evoca Cola is very similar in taste to Coca-Cola and Pepsi-Cola, it differs in its composition by being made with natural mineral water and with the addition of a special tasteless black seed extract.[1][non-primary source needed]
Evoca Cola launched its television advertising campaign airing on cable and Sky channels. The adverts drew comparisons with Red Bull animated adverts.[citation needed]
Brand Ambassadors have previously been a number of British, English and Commonwealth boxing champions including Danny Williams and Adnan Amar.[2][non-primary source needed] The association with boxing and sports came about due to the tagline 'Evoca Cola - The Power Of Black Seed' alluding to the supposed benefits of the added ingredient.[2][non-primary source needed]