Feminist capitalism
Capitalist appropriation and assimilation of feminism
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Purple capitalism or feminist capitalism is a term used to describe, from a critical perspective, the incorporation of some principles of the feminist movement into capitalism and the market economy.[4][5][6][7]
The critique of capitalism in terms of feminism is based on several arguments. First, that the integration of women into the labor market has not led towards a more horizontal and egalitarian socio-economic model. Additionally, gender wage gaps persist,[8] and care work has not been evenly distributed, remaining predominantly shouldered by women.[9]
There is also scrutiny regarding how feminism is instrumentalized to sell products (such as music or clothing). This instrumentation is criticized because the feminist message loses its political significance and becomes merely a trend. These products do not question the production conditions of the majority of global textiles.[1][2][10]
