Frutina

In October 1996, Frutina was created by Frozen Drinks Ltd, who renamed themselves as Frutina Limited in February 1999.^[1] The company later expanded the Frutina brand into frozen milkshakes and iced coffee, as well as focusing on making Frutina the healthier slush option over rival, Slush Puppie.^[2] It would target schools and other educational institutions for distribution, priding itself on no artificial flavourings.^[3]

In August 2011, Frutina was acquired by Slush Puppie Limited for an undisclosed sum after becoming their biggest rival.^[4] Slush Puppie Limited would also establish Frutina as a cereal bar brand in the mid-2010s.^[5] In November 2020, Slush Puppie Limited rebranded itself as Frozen Brothers Limited.^[6] The ownership of the Frutina name was transferred out of the Frozen Brothers Limited business and assigned to its co-owner, Mark Peters.^[7]

In December 2020, the ownership of the Frutina name for snack and cereal bar purposes was assigned outright to licensee, Friends of Health Limited.^[8] The Frutina brand continues to owned by Mark Peters and licensed to Frozen Brothers Limited for slush drink purposes.^[9]