Frutina
British Slush drink and cereal bar brand
From Wikipedia, the free encyclopedia
Frutina is a British slush drink and cereal bar brand created in October 1996.
Friends of Health Limited (cereal bars)
| |
| Company type | Private |
|---|---|
| Industry | Food and beverage |
| Founded | October 1996 |
| Owner | Mark Peters (slush drinks) Friends of Health Limited (cereal bars) |
| Website | https://www.frutina.co.uk |
History
In October 1996, Frutina was created by Frozen Drinks Ltd, who renamed themselves as Frutina Limited in February 1999.[1] The company later expanded the Frutina brand into frozen milkshakes and iced coffee, as well as focusing on making Frutina the healthier slush option over rival, Slush Puppie.[2] It would target schools and other educational institutions for distribution, priding itself on no artificial flavourings.[3]
In August 2011, Frutina was acquired by Slush Puppie Limited for an undisclosed sum after becoming their biggest rival.[4] Slush Puppie Limited would also establish Frutina as a cereal bar brand in the mid-2010s.[5] In November 2020, Slush Puppie Limited rebranded itself as Frozen Brothers Limited.[6] The ownership of the Frutina name was transferred out of the Frozen Brothers Limited business and assigned to its co-owner, Mark Peters.[7]
In December 2020, the ownership of the Frutina name for snack and cereal bar purposes was assigned outright to licensee, Friends of Health Limited.[8] The Frutina brand continues to owned by Mark Peters and licensed to Frozen Brothers Limited for slush drink purposes.[9]