Goopimade
Taiwanese fashion brand
From Wikipedia, the free encyclopedia
GOOPiMADE is a Taiwanese fashion brand founded in 2016 by Smirk (張晨) and Leo (李宥). The label is known for its functional menswear designs characterized by loose, military-inspired silhouettes, technical fabrics, and experimental tailoring.[1] The name of the brand comes from the Mandarin word for "withdrawal" (Chinese: 孤僻; Tongyong Pinyin: Gūpì). Since its establishment, the brand has expanded from an online start-up into a company engaged in design, product development, international distribution, and retail.[2]
| Product type | Menswear, functional apparel |
|---|---|
| Owner | Smirk (張晨) Leo (李宥) |
| Country | Taiwan |
| Introduced | 2016 |
| Markets | East Asia, Europe |
| Website | www |
GOOPiMADE products are stocked by more than 100 select shops worldwide, including retailers such as End Clothing in the United Kingdom[3], HBX in Hong Kong, and United Arrows in Japan. The brand has also participated in international trade events including ComplexCon. According to United Daily News, as of 2025, GOOPiMADE merchandise is available in more than 100 select stores globally.[4]
History
GOOPiMADE was founded in 2016 by two university students in Taiwan. Smirk, a graduate of a foreign languages department who was completing military service at the time, and Leo, a finance and taxation student, began the business with an initial capital of approximately NT$6,000.[5] In its early stages, the company operated without a dedicated website, relying on a pre-order model and direct customer communication through messaging platforms.[6]
The company initially operated from a small office space and gradually expanded its team. By the mid-2020s, GOOPiMADE had grown to a staff of nearly 50 people.[7]
In October 2025, GOOPiMADE collaborated with Audi on a promotional project, the first Taiwanese brand to do so.[8]