Gosha Rubchinskiy
Russian fashion designer and photographer (born 1984)
From Wikipedia, the free encyclopedia
Georgiy Aleksandrovich Rubchinskiy (Russian: Георгий Александрович Рубчинский; born 29 June 1984), known professionally as Gosha Rubchinskiy (Russian: Гоша Рубчинский), is a Russian fashion designer and photographer.
29 June 1984
- Designer
- photographer
Gosha Rubchinskiy | |
|---|---|
| Георгий Рубчинский | |
| Born | Georgiy Aleksandrovich Rubchinskiy 29 June 1984 Moscow, Russian SFSR, Soviet Union |
| Other name | Гоша Рубчинский |
| Education | Moscow College of Technology and Design |
| Occupations |
|
Rubchinskiy's work is known for its collaborative sportswear brands and Russian cultural influence.[1]
Early life and education
Career
Rubchinskiy launched his men's fashion label in 2008.[1] In 2012, he began to work with Comme des Garçons to handle production, sales and marketing of the brand.[1] In the 2010s, he dominated the fashion scene with his post-Soviet-inspired streetwear.[4]
In 2016, Rubchinskiy launched a skateboard label called RASSVET (stylized "PACCBET" in Cyrillic) . The label offers more affordable options, with a focus on t-shirts and sweats.[1] In 2020 RASSVET collaborated with the Pushkin State Museum of Fine Arts to create a series of items inspired by paintings and prints from the Japanese Edo period.[5]
Rubchinskiy presented a photographic exhibition, The North Wind, at Moscow's Triumph Gallery in October 2021. He also previously worked as a stylist and set designer for Litvinova's theatrical piece of the same name, staged in 2017.[6]
In 2023, Rubchinskiy joined Yeezy as the head of design. In February 2025, he announced the end of his collaboration with Yeezy[7][8] which began after West lost his Adidas collaboration deal.[9] The same year, Rubchinskiy relaunched the Eponymous label.[10]
Influence
Rubchinskiy's style is influenced by Russian culture, especially its working-class youth. His collections are characterized by "sportswear silhouettes, roughly-fitting garments and unique color palettes". Graphic prints that feature Cyrillic typography and the colors of Russia’s flag are also found in his work.[1]
He has collaborated with labels such as Fila, Sergio Tacchini, Kappa, Adidas Originals, Reebok and Vans.[1][11] In 2018, he collaborated with Burberry for its Spring/Summer collection.[1]
Controversies
In December 2018, a 16-year-old boy alleged that Rubchinskiy requested explicit photographs of him via text message,[12] including screenshots as evidence.[13] Shortly thereafter, another man claimed that Rubchinskiy requested explicit photographs.[12] Rubchinskiy denied both accusations,[12] but shut down the brand in 2018 due to the scandal.[4] During the 2025 relaunch of the eponymous label, Rubchinskiy included a new casting policy that prevented casting opportunities via text message, and implemented the presence of a casting team.[10]