Kappa (brand)
Italian sportswear brand
From Wikipedia, the free encyclopedia
Kappa is an Italian sportswear brand founded in Turin, Piedmont, Italy[2] in 1978 by Marco Boglione, as a sportswear branch of the already existing "Robe di Kappa".[3]
 | |
Company type | Private subsidiary |
|---|---|
| Industry | Sports equipment Textile |
| Founded | 1978 |
| Founder | Marco Boglione |
| Headquarters | , Italy |
Area served | Worldwide |
Key people |
|
| Products | Clothing Footwear Sportswear |
| Revenue | €284 million (2019)[1] |
| Parent | BasicNet S.p.A. |
| Website | kappa.com |
History
Maglificio Calzificio Torinese (MCT) is a sock and underwear company from Turin established in 1916. It had a production problem with its Aquila brand in 1956. When the problem was fixed, all the new products were stamped with a K, standing for German Kontrolle. Sales surged and in 1967 the K line was formally called Kappa, the Greek letter for K.[4][5] The brand has been the shirt sponsor of many football teams in its history, including Juventus, AEK Athens FC, AC Milan, and Barcelona FC, and currently sponsors teams such as OGC Nice, ACF Fiorentina, Genoa FC, and Kaizer Chiefs F.C.[6][7]
See also
- Nordica
- Playlife
- Legea
- Tecnica
- Mudflap girl – other iconic reclining silhouette
