Hair mousse
From Wikipedia, the free encyclopedia
Hair mousse, also referred to as styling foam, is a hairstyling product to protect, control, and style hair. "Mousse" originates from a French term meaning foam. Hair mousse originated in France and was taken to the North American retail market by L'Oreal in the 1980s.[1]
It is often dispensed in an aerosol foam spray or in cream form. Hair mousse adds volume to hair and provides both conditioning and hold, without any clumps or build-up. It is a hairstyling product which works by using synthetic resins to coat the hairs, to assist the hair in taking a certain shape.[2]
The early 1980s arrival of hair mousse in North America was known as "mousse mania" as hairdressers unveiled the new foam product to their clientele.[3] Throughout its first years on the market, hair mousse quickly became a multimillion-dollar product. 1984 domestic retail sales for the product ranged from $100–$150 million and almost $200 million in sales by 1986.[4][5]
By the mid-1980s, the big hair style trend and the usage of mousse and other volumizing products increased in popularity. It is believed that the year 1987 marked the decline of "mousse mania", as the popularity of having big hair decreased and people began to grow concerned about using more environmentally friendly products.[4] Due to the chemical makeup of the hairstyling product it was not commonly deemed "environmentally friendly".
