Hogood Coffee
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| Headquarters | Mangshi, Dehong Autonomous Prefecture, Yunnan |
|---|---|
Key people | Xiong Xiangren (founder)[1] |
| Products | Whole bean coffee, Instant coffee |
| Revenue | Over RMB 1 billion (US$153 million) (2017)[citation needed] |
Hogood Coffee (Chinese: 后谷咖啡; pinyin: Hòugǔ Kāfēi) is a Chinese maker of coffee products. It is the largest domestic instant coffee producer.[2]
The company's second largest shareholder is Chongqing Energy International (Hong Kong) Co Ltd., which also established the Chongqing Coffee Exchange, a spot trading center for coffee beans.[3]
History
Planting and processing
Hogood plants much of the coffee in its home region of Dehong, one of the 3 primary regions for coffee cultivation in Yunnan.[3] The company contracts farm land from smallholders and plants seedlings, and then re-contracts the land back to farmers to purchase the coffee beans from the farmers at harvest. Due to the smallholdings typical in China, by employing a scheme to consolidate farm lands, productivity is increased. The success of the scheme relies on relaxed land use laws.[citation needed]
The company is investing in a RMB 1 billion (US$145 million) scheduled to be completed in 2018 to produce an announced 10,000 tonnes of freeze-dried coffee, 2,000 tonnes of liquid coffee concentrate and 3,000 tonnes of baked coffee beans annually.[6]